There's a continual demand to make sure there's a never-ending flow of leads or sales.
Even changes such as Google or Facebook changing their interface or ad policy changes can put a huge amount of pressure on people. This means the pressure on your digital marketing team (if you're lucky enough to have one) increases by the day.
We totally understand this. We've been there ourselves.
Your most dedicated members of your team end up trying to spread themselves too thinly which can lead to mistakes, or even worse - burnout.
Staff members get fed up and leave which obviously results in even bigger problems.
Have you ever had to recruit somebody while the walls are falling down around you? It's not pretty...
The solution may be to hire additional staff but there's a massive skill shortage when it comes to good digital/PPC talent, especially if they have specialist skills.